Easyrider Inc. is a Germany-based manufacturer of motorcycles. Easyrider’s reputa-tion is mostly built on enduro bikes in the high-priced market segment. Easyrider has decided to enter the promising market segment of e-motor bikes. This strategic move needs to be aligned with Easyrider’s most important suppliers. Some of them will certainly be involved again in the design and manufacturing of the new e-bikes, but new partners must be found for the new electric powertrain.
Easyrider Inc. is now investigating possibilities to use IOCM techniques in this strategic portfolio expansion until the market introduction of the new e-models. Critically discuss which IOCM tools Easyrider might find useful in this situation and develop short usage scenarios for each.