Following are performance objectives for three different organizations:

a. A restaurant’s manager: “To establish a position in the market by providing top-quality menu items created from the freshest locally grown produce.”

b. Year-round recreational resort hotel’s marketing manager: “To establish an image for the resort as an exclusive one providing a luxurious atmosphere and environment.”

c. A hotel’s nightclub manager: “To considerably increase visits to the nightclub by residents of the area living within driving distance.”

Evaluate each of these objectives. Comment about how each of them does, or does not, satisfy the criteria for a good objective. Rewrite each objective in your own words in such a way that it meets the criteria for a wellstated objective.

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