Imagine that in January 2018, Procter & Gamble (P&G) (https://us.pg.com/) opened for business; apart of this imaginary scenario, P&G’s evolution is as it has been in reality. In early 2020, as the pandemic broke out and lockdowns were imposed, P&G’s activity was severely disrupted. Choose two approaches to managing the crisis based on the model presented in Figure 8.2: Approaches to managing an existing crisis, and discuss their suitability for P&G in coping with the crisis. What are your main conclusions?