=+Marketing Manager: Not only have the products changed, but so has the market. A product that didn't
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=+Marketing Manager: Not only have the products changed, but so has the market. A product that didn't exist yesterday can be obsolete by tomorrow. We must have up-to-date information so that we can adapt quickly to market changes and competitor's strategies.
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Related Book For
Accounting For Management Control
ISBN: 9780412374807
2nd Edition
Authors: David Otley And Kenneth Merchant Clive Emmanuel
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