Strategic management accounting's defining characteristic is the management accounting interface with marketing management rather than strategy. When

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Strategic management accounting's defining characteristic is the management accounting interface with marketing management rather than strategy. When conceived in this way, strategic management accounting is a fundamentally interdisciplinary development, a potent mix of marketing and management accounting concepts and themes to be deployed in the pursuit of sustainable competitive advantage, Discuss.

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Management Accounting Change Approaches And Perspectives

ISBN: 9780415393324

1st Edition

Authors: Chandana Alawattage, Danture Wickramasinghe

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