The ability of a firm to consistently outperform its rivals is called ____________. (a) vertical integration (b)

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The ability of a firm to consistently outperform its rivals is called ____________.

(a) vertical integration

(b) competitive advantage

(c) incrementalism

(d) strategic intent

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Management

ISBN: 9781119323990

4th Canadian Edition

Authors: Barry Wright, Daniel G. Bachrach, John R. Schermerhorn

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