Skywest Airlines is a regional airline operating in the Western U.S. Several large airlines (Alaska Airlines, for example) outsource some lower-volume routes to Skywest. Skywest flies planes painted with the Alaska colors and logo and uses the Alaska-branded interiors. Passengers buy their tickets from Alaska, which provides more convenience, especially for connecting flights. In making the decision to outsource flights to Skywest, what are some nonfinancial issues Alaska should consider?