Stansbury Stores is a general grocery and convenience items retailer. The business is quite competitive and margins are thin. The company recently reviewed its performance measurement system and decided to adopt a balanced scorecard. As a part of that review, the management of Stansbury used the following map to communicate its strategy to its department managers and selected other employees.

Required

a. Using the strategy map, comment on the performance measures used for each of the four perspectives of the scorecard. Would you recommend any changes to the measures? If so, what changes would you make? Why?

b. What are the strengths and weaknesses of the strategy map as developed by Stanbury?

c. Recommend changes to the map that will better communicate the strategy for Stanbury Stores and incorporate your recommendations from requirement (a).

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Improve earnings 1 Control costs Train employees Financial Perspective Grow share 1 Customer Perspective Satisty customers 1 Internal Perspective Improve quality Learning and Growth Perspective Increase ROI Improve officiency Satisfy employees