Biddle Company uses EVA to evaluate the performance of division managers. Wallace Division had the following results

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Biddle Company uses EVA to evaluate the performance of division managers. Wallace Division had the following results for Year 3. After-tax divisional income was $200,000.

The\) company adjusts the after-tax income for advertising expenses. First, it adds the annual advertising expenses back to after-tax divisional income. Second, the company managers believe that advertising has a three-year positive effect on the sale of the company’s products, so it amortizes advertising over three years. Advertising expenses in Year  will be expensed 50 percent, 40 percent in Year 2, and 10 percent in Year 3. Advertising expenses in Year 2 will be expensed 50 percent, 40 percent in Year 3, and 10 percent in Year 4. Advertising expenses in Year 3 will be amortized 50 percent, 40 percent in Year 4, and 10 percent in Year 5. Third, unamortized advertising expenses become part of the divisional investment in the EVA calculations. Wallace Division had incurred advertising expenses of \($50,000\) in Year 1 and \($100,000\) in Year 2. It incurred \($120,000\) of advertising in Year 3:

Before considering the unamortized advertising, the Wallace Division had total assets of

\($2,100,000\) and current liabilities of \($300,000\) at the beginning of Year 3. Biddle Company calculates EVA using the divisional investment at the beginning of the year. The company uses a 10 percent cost of capital to compute EVA.

Required Compute the EVA for the Wallace Division for Year 3. Is the division adding value to shareholders?

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Fundamentals Of Cost Accounting

ISBN: 0071332618

2nd Edition

Authors: William Lanen, Shannon Anderson

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