2. What kind of person would you recruit (experienced versus less experienced, age, education, background, etc.)? Thad Williams had the kind of problem many sales managers wish they could experience more often. He just came out of a strategic planning meeting with senior management at his company, Logistics Logic (a leading supplier of logistics solutions for manufacturing companies). The emphasis in many organizations on supply chain management had created huge demand for the products and services offered by Logistics Logic. Started by Eric Lemaster in 1985 and originally based in London, the company had developed an excellent reputation by helping companies become more efficient and effective in managing the flow of goods in and out of the organizations. Logistics Logic worked with key players in the supply chain management industry (FedEx, UPS, DHL, and others) to develop custom-designed hardware and software for unique logistics solutions. The company had found a great niche for its products by focusing on medium-sized companies around the world.