What are some of the different market segments you would identify for theater, dance, opera, symphony, and

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What are some of the different market segments you would identify for theater, dance, opera, symphony, and museum organizations? How much attendance crossover do you think exists among the different segments? For example, do opera audiences go to the theater?

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Management And The Arts

ISBN: 9780240810041

4th Edition

Authors: William James Byrnes

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