A company uses a third party delivery service to deliver goods to customers. The current average cost
Question:
A company uses a third party delivery service to deliver goods to customers. The current average cost per delivery is $12.50. The company is trying to decide whether to establish an in-house delivery service. A number of factors could affect the average total cost per delivery for the in-house delivery service. The table below shows the possible average total costs and the probability of each one occurring:
Average total cost ......................Probability
$10.50 ..........................................0.05
$10.70 ..........................................0.10
$11.00 ..........................................0.08
$12.10 ..........................................0.12
$12.50 ..........................................0.14
$12.60 ..........................................0.16
$14.20 ..........................................0.12
$15.60 ..........................................0.18
$15.80 ..........................................0.05
The expected value of the average total cost, based on the probability distribution above, is $13.
Required:
Explain the decision that the company manager is likely to make, based on the probability distribution and the current delivery cost of $12.50 per delivery, if the manager is:
(i) Risk neutral
(ii) Risk averse
(iii) Risk seeking
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