1. Is growth a necessary progression for a company or can it do well in the niche...

Question:

1. Is “growth” a necessary progression for a company or can it do well in the niche it has created? You can use Starbucks as an example if desired.

2. Is Starbucks’ dependence on essentially one product a source of great vulnerability? If so, is that because coffee is omnipresent in daily life? If coffee is omnipresent, did Starbucks help make it so? What are other weaknesses in the Starbucks brand?

3. Compare Starbucks’ strategy over the past five years to that of Tim Horton’s and McDonald’s. How are they similar and how are they different?

4. Using ONLY the information in the video, prepare a SWOT analysis for Starbucks. Note: this would be a good activity for a small group.

5. How would you classify Starbucks in the BCG Matrix? Why?

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Management

ISBN: 978-1118789292

3rd Canadian edition

Authors: John R., Jr. Schermerhorn, Barry Wright

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Question Posted: Aug 27, 2018 11:33 AM

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1. Is growth a necessary progression for a company or can it do well in the niche...

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1 Starbucks can do well without worrying too much about growth It has secured a special niche in the ...View the full answer

Management

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