Creating a competitive advantage over rivals is advantageous, but its only a matter of time before they

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Creating a competitive advantage over rivals is advantageous, but it’s only a matter of time before they catch up, or changes in the industry nullify the advantage. How does an organization sustain its competitive advantage?

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Management

ISBN: 978-0134527604

14th Global Edition

Authors: Stephen P. Robbins, Mary A. Coulter

Question Posted: Jul 16, 2018 11:25 AM

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Creating a competitive advantage over rivals is advantageous, but its only a matter of time before they

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By using strategic management managers can create sustainable competitive ad...View the full answer

Management

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