Management wants to expand the business by offering a new product but doesnt know what to offer.

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Management wants to expand the business by offering a new product but doesn’t know what to offer.


Identify the most appropriate group technique for generating alternatives in each situation.

A. Brainstorming

B. Synectics

C. Nominal grouping

D. Consensus mapping

E. Delphi technique

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Management Fundamentals

ISBN: 9781544384191

9th Edition

Authors: Robert N. Lussier

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