The American Childrens Television Workshop gives a Chinese company the right to make its Sesame Street character
Question:
The American Children’s Television Workshop gives a Chinese company the right to make its Sesame Street character puppets.
Identify which activity or form of global business is described in each statement.
A. Global sourcing
B. Importing and exporting
C. Licensing and franchising
D. Contracting
E. Strategic alliance and joint venture
F. Direct investment
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C Licensing and fra...View the full answer
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