ETHICS ✶ After reading the market study from a third-party firm, Ben did not like its negative tone and projected operating results. As Courtlan is his friend and Courtlan works for another firm that specializes in market studies, Ben gives the first study to Courtlan and asks him to fix it for him. Ben promises Courtlan that if the results are good, he will give him a 1% ownership position in the proposed restaurant as a friendly gesture. Is Ben ethical in doing so? What should Courtlan do in terms of being ethical?