GROUP DISCUSSION, GROUP PROJECT OR WRITTEN ASSIGNMENT Marketing green initiatives in hospitality The history concerning the deployment
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GROUP DISCUSSION, GROUP PROJECT OR WRITTEN ASSIGNMENT Marketing green initiatives in hospitality The history concerning the deployment of green initiatives in the hospitality business is brief. Possibly, some consumers are not aware of the implementation of green initiatives by hospitality firms.
ยข If you know a particular hospitality establishment practising green management, describe the specific marketing strategies used by the firm that brought its green initiatives to your attention.
e Suggest how the firm could increase its visibility in green operations from a marketing perspective.
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Related Book For 
Sustainability In The Hospitality Industry Principles Of Sustainable Operations
ISBN: 9780415531245
2nd Edition
Authors: Willy Legrand, Joseph C Chen
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