Site name: eTurboNews URL: www.eturbonews.com Background information: Since the launching of eTurboNews in April 2001, their readership has increased from 26,000 of mostly U.S. subscribers to more than 209,000 international subscribers in 230 countries and territories. This achievement places them at the forefront of the industry, making them the largest international newsletter for the travel trade. Their database of readers is composed mostly of travel agents, tour operators, airline employees, cruise operators, resorts, and hotels. Both national and international government personnel, private tourism marketing organizations and associations, and more than 3,500 media companies and journalists subscribe to eTurboNews.

Exercises:

a. Browse the eTurboNews Web site. List and describe five reasons why a tourism professional could benefit from the information on this Web site.

b. Choose a recent travel and tourism news item and lead a class discussion on the importance of that news item to the tourism industry.