Site name: HOTELS magazine URL: www.hotelsmag.com Background information: This publication serves the worldwide hotel market in 170 countries. HOTELS magazine covers the 100-room hotels in the United States and the 50-room hotels in the rest of the world that account for 76 percent of all worldwide hotel revenue. In addition, HOTELS magazine covers hotel management companies and major chain headquarters.

Exercises:

a. Read several articles under the “Editorial Archive” tab. Describe how hotels are changing to meet the challenges facing them in the lodging industry.

b. Choose a challenge that is facing the hotel industry today. Scan several articles under the “Editorial Archive” tab and describe how the lodging industry is addressing that challenge.

c. Describe how hotels are using different design techniques as a sales and marketing tool.