Utilizing the data from David's menu analysis worksheet in question 2, create a contribution margin matrix and place each menu item in its appropriate box.

sow».a aqg»s Contribution Margin Matrix Low Popularity High Popularity

(Below Sold) (Above Sold)

High Contribution Margin

(Above $ )

Low Contribution Margin

(Below $ )

a. Using this type analysis, which items are David's “best”?

b. Using this type analysis, which items might David consider removing from his menu?

c. What is one strength of this type menu analysis system?

d. What is one weakness of this type menu analysis system?

e. What marketing strategies might David use for items that fall in Square 1?