10-14 Form a group with three or four of your classmates. Select two businesses that are competitors...

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10-14 Form a group with three or four of your classmates. Select two businesses that are competitors in the same industry and that use their websites for electronic commerce. Visit these websites. You might compare, for example, the websites for Pandora and Spotify, Amazon and BarnesandNoble.

com, or E*Trade and TD Ameritrade. Prepare an evaluation of each business’s website in terms of its functions, user-friendliness, and ability to support the company’s business strategy. Which website does a better job? Why? Can you make some recommendations to improve these websites?

If possible, use Google Docs and Google Drive or Google Sites to brainstorm, organize, and develop a presentation of your findings for the class. (p 35)

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Management Information Systems Managing The Digital Firm

ISBN: 9781292403281

17th Global Edition

Authors: Kenneth Laudon, Jane Laudon

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