3. Describe the customer service life cycle (CSLC) and its primary objectives. Provide an example of a
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3. Describe the customer service life cycle (CSLC) and its primary objectives. Provide an example of a firm that, in your opinion, has created competitive advantage using information systems to enable superior customer service. What stages of the CSLC are mostly impacted by the firm’s IT-dependent strategic initiative?
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Essentials Of Information Systems For Managers Text Only
ISBN: 9781118057117
1st Edition
Authors: Gabe Piccoli, Gabriele Piccoli
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