4-8 FashionToday is an online fashion shop catering to Belgium, the Netherlands, and Luxembourg. It keeps track
Question:
4-8 FashionToday is an online fashion shop catering to Belgium, the Netherlands, and Luxembourg. It keeps track of each customer’s email address, home address, age, gender, clothing preferences, and body-size measurements. Yara is a young woman who struggles to find things her size but is a regular shopper at FashionToday. One day, she receives a text message announcing a new line of clothes named FTXL. Clearly, she has been selected based on her submitted body size measurements. Five days later, she receives an ad for weight-loss supplements from Herbs4Life, an affiliate of FashionToday. Has FashionToday violated Yara’s privacy? Is this potentially offensive to people like Yara? Explain your answer.
Step by Step Answer:
Management Information Systems Managing The Digital Firm
ISBN: 9781292403281
17th Global Edition
Authors: Kenneth Laudon, Jane Laudon