In early 2012, the New York Times reported the story of a Target data scientist who was

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In early 2012, the New York Times reported the story of a Target data scientist who was able to predict if a customer was pregnant based on her pattern of previous purchases.

a. Describe the business analytics models that the data scientist used.

b. Refer to Chapter 3 and discuss the ethics of Target’s analytics process.

c. Research the story and note the unintended consequences of Target’s analytics process.

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Introduction To Information Systems

ISBN: 9781119613213

5th Canadian Edition

Authors: Kelly Rainer

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Question Posted: Nov 16, 2024 08:00 AM

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In early 2012, the New York Times reported the story of a Target data scientist who was

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Introduction To Information Systems

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