Your company manufactures and sells tennis rackets and would like to start selling outside the United States. You are in charge of developing a global Web strategy, and the first countries you are thinking of targeting are Brazil, China, Germany, Italy, and Japan. Using the statistics in the CIA World Factbook, which of these countries would you target first? What criteria would you use?

What other considerations should you address in your Web strategy? What features would you put on your Web site to attract buyers from the countries you target?