What categories of environmental costs would these automakers incur in making the switch to fuel-cell or diesel-fuel cars? Are these costs likely to be visible or hidden environmental costs?

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"Honda Will Introduce Fuel-Cell Cars," The Wall Street Journal, July 25, 2002, p. D4, Joseph B. White; "California Clean-Air Czar's Shift Is New Boost for Diesel Engines," The Wall Street Journal, October 24, 2002, pp. A1, A8, Jeffrey Ball; "The 99-mpg Wonder," Fortune, January 21, 2002, p. 92, Stuart F. Brown. Overview Honda and Toyota race to get new clean-burning fuel-cell-powered vehicles onto the road. Environmentally friendly diesel cars also are becoming more popular, especially in Europe.