As a group, discuss the following questions and present your conclusions to the class. What steps should Firestone and Ford have taken to remedy this problem before it became such a public relations disaster?
How does the concept of the value chain fit into this scenario?

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"How Ford, Firestone Let the Warnings Slide by as Debacle Developed: Their Separate Goals, Gaps in Communication Gave Rise to Risky Situation," The Wall Street Journal, September 6, 2000. Overview The problem with certain Firestone tire models experiencing tread separation, especially when used on the Ford Explorer, is well-documented in this and many other articles in the popular press.