In an effort to convince the president of Utah Instruments to expand the company's product lines, Lynnette

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In an effort to convince the president of Utah Instruments to expand the company's product lines, Lynnette Peters, vice president of marketing, inflated potential future sales figures on a proposed product. Lynnette believed that without the inflated marketing estimates, the new product would not be pursued. If the new product is undertaken, extensive capital investment will be required. How could improper or poor estimates of market conditions adversely affect a capital investment decision?

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Managerial Accounting Information For Decisions

ISBN: 9780324222432

4th Edition

Authors: Thomas L. Albright , Robert W. Ingram, John S. Hill

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