Megan Keen, a business major, is working on a case problem for one of her classes. In this case problem, the company needs to raise cash to market a new product it developed. Jeff Denton, an engineering major, takes one look at the company’s balance sheet and says, “This company has an awful lot of goodwill.

Why don’t you recommend that they sell some of it to raise cash?” How should Megan respond to Jeff?

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