Question: Refer to Exercise 13-19. Suppose that the market for silk-screened T-shirts grew by 10% during 2011. All increases in sales greater than 10% are the

Refer to Exercise 13-19. Suppose that the market for silk-screened T-shirts grew by 10% during 2011. All increases in sales greater than 10% are the result of Roberto’s strategic actions.

Required
Calculate the change in operating income from 2010 to 2011 due to growth in market size, product differentiation, and cost leadership. How successful has Roberto been in implementing its strategy? Explain.

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