Refer to the list of companies in Exercise 1233. Data From Exercise 12.33 Visit the website for

Question:

Refer to the list of companies in Exercise 12–33.

Data From Exercise 12.33

Visit the website for one of the following companies, or a different company of your choosing.

Required:

Choose one of the companies, research it online, and prepare an abbreviated balanced scorecard for that company. Your scorecard should include
• The company’s strategy, together with a URL for the page where it was found.
• Two proposed goals for each perspective of the company’s balanced scorecard, together with a measure for each goal and a short explanation of the reason that goal and measure were chosen.

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