You are preparing for an internship interview with a startup company. It’s very important to be knowledgeable about the company, so:
• Search the Internet for a startup company that interests you.
• Visit the company’s website. Spend some time exploring the website to learn about the company’s product or service, and its business model.
• Next search major news sites (e.g., New York Times, Wall Street Journal) to read about the company’s progress, recent activity, and important events.
• Finally, search the company online to see if you can find some solid commentary and analysis on the company.
Okay, now you are ready for interview questions about the startup you are interviewing with, from an interviewer who really likes the balanced scorecard. When you get the following questions, how do you respond?

Required:
1. What do you think are the startup’s strategy and long-term goals?
2. Who are our intended customers? How should we measure the customer perspective in our balanced scorecard?
3. What are the things we must excel at to be successful? Based on your answer, suggest three measures for the internal business process perspective of our balanced scorecard.
4. Explain the concept of lead and lag measures and the chain of cause and effect. How might including measures of our employees’ skills and satisfaction in the learning and growth perspective of our balanced scorecard lead to better results on our financial perspective measures in the future?