1 Can you use the model of product differentiation to explain the fact that all major brewers...

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1 Can you use the model of product differentiation to explain the fact that all major brewers introduced a type of ice beer within a very short period of each other? Is this an example of maximal or minimal product differentiation?

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Managerial Economics

ISBN: 9780415272889

1st Edition

Authors: Tim Fisher , Robert Waschik

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