1 If you were moving into the market for internet travel as a small company, which, if...

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1 If you were moving into the market for internet travel as a small company, which, if any, of the five routes described in this chapter would you employ? You can also consider the use of classic prescriptive strategy if you wish.

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Managerial Economics

ISBN: 9780415272889

1st Edition

Authors: Tim Fisher , Robert Waschik

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