3 In an economy where the only certainty is uncertainty, one sure source of lasting competitive advantage

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3 ‘In an economy where the only certainty is uncertainty, one sure source of lasting competitive advantage is knowledge.’

(Ikijuro Nonaka) Do you agree with Nonaka about the unique importance of knowledge?

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Managerial Economics

ISBN: 9780415272889

1st Edition

Authors: Tim Fisher , Robert Waschik

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