7 New products and how they are to be developed: are we confident that we have the...

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7 New products and how they are to be developed: are we confident that we have the portfolio of fully tested new products on which so much depends? Are they real breakthrough products or merely a catch-up on our competition?

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Managerial Economics

ISBN: 9780415272889

1st Edition

Authors: Tim Fisher , Robert Waschik

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