Explain how the strategy of marking up incremental costs by a standard percentage (and subse quently winning

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Explain how the strategy of marking up incremental costs by a standard percentage (and subse¬ quently winning some contracts and losing some contracts) may over a period of time give equiv¬ alent results as compared with the maximum-expected-value strategy.

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Managerial Economics

ISBN: 9780135509302

3rd Edition

Authors: Evan J. Douglas

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