18. As a manager of a chain of movie theaters that are monopolies in their respective markets, you have noticed much higher demand on weekends than during the week. You therefore conducted a study that has revealed two different demand curves at your movie theaters. On weekends, the inverse demand function is P
15  0.001Q; on weekdays, it is P
10

 0.001Q. You acquire legal rights from movie producers to show their films at a cost of $20,000 per movie, plus a $2 “royalty” for each moviegoer entering your theaters (the average moviegoer in your market watches a movie only once). Devise a pricing strategy to maximize your firm’s profits.