8. In this chapter’s Headline, we learned that Barkley Enterprises benefits by announcing well in advance of the trade show that its new marketing plan will target professionals. Suppose you are an executive at Sharpe, and by lucky electronic happenstance, your cell phone picks up Roger Planter’s call. As a result, you learn that Barkley will announce its plan to target its latest product to professional users in two months. What plan of action should you take? Explain.