Can you provide an update on Wal-Marts international expansion, using materials available on the Web? Case 4.2

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Can you provide an update on Wal-Mart’s international expansion, using materials available on the Web? Case 4.2 Wal-Mart’s retreat from Germany: how distance made the replication of a domestically successful model impossible20 US-based Wal-Mart, the world’s largest retail firm, announced in 2006 that it would sell its 85 stores in Germany to its German rival Metro, after nine years of struggle there. Why did Wal-Mart’s successful US retail model fail in Germany?

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International Business Strategy And Cross Cultural Management An Applied Approach

ISBN: 9780521862585

1st Edition

Authors: Nicole F. Richter ,Jesper Strandskov ,Sven Hauff ,Vasyl Taras

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