Did Wal-Mart overestimate the transferability of its FSAs? Case 4.2 Wal-Marts retreat from Germany: how distance made
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Did Wal-Mart overestimate the transferability of its FSAs? Case 4.2 Wal-Mart’s retreat from Germany: how distance made the replication of a domestically successful model impossible20 US-based Wal-Mart, the world’s largest retail firm, announced in 2006 that it would sell its 85 stores in Germany to its German rival Metro, after nine years of struggle there. Why did Wal-Mart’s successful US retail model fail in Germany?
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