A critical concept introduced in this chapter was that of the value proposition. Explore two competing products

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A critical concept introduced in this chapter was that of the value proposition. Explore two competing products (e.g., Samsung’s Galaxy and Apple’s iPhone). Identify the underlying value propositions present in these products and describe how these propositions are evident in the resulting products.

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Managing Operations Across The Supply Chain

ISBN: 9781260547634

4th Edition

Authors: Morgan Swink, Steven Melnyk, Janet L. Hartley, M. Bixby Cooper

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