Olde Peninsula Brings Brewpub Innovation to Kalamazoo and its related Challenge Case Summary were written to help you understand the management concepts contained in this chapter. Answer the following discussion questions about the Challenge Case to explore how the concepts of creativity and innovation can be applied in a company such as Olde Peninsula Brewpub and Restaurant.

1. How is creativity and innovation being utilized at Olde Peninsula Brewpub and Restaurant?

2. Develop a new food menu offering for Olde Peninsula. Once you have your idea, explain how each of the five steps in the innovation process would be addressed.

3. What advice would you give to Steve Blinn about total quality management? Explain how he can ensure quality improvement at Olde Peninsula.