73. Textbook publishers have traditionally produced both U.S. and international editions of most leading textbooks. The U.S.
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7–3. Textbook publishers have traditionally produced both U.S. and international editions of most leading textbooks. The U.S. version typically sells at a higher price than the international edition.
(a) Discuss why publishers use this pricing plan.
(b) Discuss how the Internet might affect the ability of companies to implement this type of policy.
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Managerial Economics And Organizational Architecture
ISBN: 9781260571219
7th International Edition
Authors: Clifford W. Smith, Jerold Zimmerman, James Brickley
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