In a market with more than one firm, changes in advertising expenditures by one firm have a
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In a market with more than one firm, changes in advertising expenditures by one firm have a market share effect and a strategic effect, and that more advertising makes a market more competitive
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Managerial Economics A Strategic Approach
ISBN: 285451
2nd Edition
Authors: Robert Waschik ,Tim Fisher ,David Prentice
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