Maruti Udyog Ltd. (MUL) is losing its market to other car manufacturing companies. Suppose MUL management is faced with a dilemma. If it retains its present level of profit margin, it will continue to lose its market share. And, if cuts down the price to retain the demand for its car and, thereby, its market share, it loses the profit volume which leads to fall in its share prices, and market worth of MUL goes down. What in your opinion should be the objective of MUL?