Q2.7 McDonald's restaurants do the bulk of their business at lunchtime, but have found that promotionally priced
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Q2.7 McDonald's restaurants do the bulk of their business at lunchtime, but have found that promotionally priced meals at breakfast and dinner make a significant profit contribution. Does the success of McDonald's restaurants in this regard reflect an effective application of the marginal profit concept or the incremental profit concept? Explain.
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