Q5.2 'When I go to the grocery store, I find centsoff coupons totally annoying. Why can't they

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Q5.2 'When I go to the grocery store, I find centsoff coupons totally annoying. Why can't they just cut the price and do away with the clutter?' Discuss this statement and explain why coupon promotions are an effective means of promotion for grocery retailers, and popular with many consumers.

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Managerial Economics

ISBN: 1518

14th Revised Edition

Authors: Mark Hirschey

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