Textbook publishers have traditionally produced both United States and international editions of most leading textbooks. The United
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Textbook publishers have traditionally produced both United States and international editions of most leading textbooks. The United States version typically sells at a higher price than the international edition.
(a) Discuss why publishers use this pricing plan.
(b) Discuss how the Internet might affect the ability of companies to implement this type of policy.
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Managerial Economics and Organizational Architecture
ISBN: 978-0073375823
5th edition
Authors: James Brickley, Jerold Zimmerman, Clifford W. Smith Jr
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